Consultancy
Helping you and your team to grow, adapt, shape, and respond to changes in our markets.
For over 17 years we have been working with some of the world’s most inspiring and innovative brands – from international government organisations (IGOs), global academic publishers and technology companies, to world-famous societies.
We inspire our clients with new ideas, always keeping the big idea in mind, whether it’s launching new products and services, developing brand and business strategies, or managing marketing campaigns and content.


Helping you and your team to grow, adapt, shape, and respond to changes in our markets.

Bringing together creative, content and digital to deliver impactful campaigns.
“We commissioned TBI to conduct an open access feasibility report on our behalf, based upon customer surveys, qualitative interviews, and business data analysis. The remit included financial modelling and scenario-building. From the outset, the TBI team provided excellent advice and were extremely responsive throughout the process. We altered the scope of the project mid-way through, and they proved highly flexible in dealing with the new requirements – meeting all deadlines, often at short notice. We were extremely happy with the final report which provided rich insights and is very helpful for our decision-making. It was an absolute pleasure working with the TBI team.”
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Simon Hicks2026-02-03 19:52:002026-02-03 19:52:00What Gartner’s Marketing Predictions Mean for Our Sector
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Simon Hicks2026-01-20 10:50:592026-01-20 10:50:59From Trust to Process: APE 2026 on the Case for Collaboration
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Simon Hicks2026-01-14 14:37:032026-01-14 14:37:03Looking back on 2025: strategy, storytelling, and scholarly change
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ptxf3742025-11-17 13:42:342025-11-17 13:57:41The Marketer’s AI Toolkit – Real Tools for Real Impact
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ptxf3742025-10-31 11:41:582025-11-17 13:54:27How AI Can Make Small Marketing Teams More Productive
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Simon Hicks2025-10-20 16:36:192025-10-20 16:36:19Frankfurt reflections – bridge building and collaboration
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Simon Hicks2025-09-25 11:58:242025-09-25 11:58:24Making Social Media Work in a Fragmented World
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Simon Hicks2025-06-27 16:07:032025-06-27 16:07:03Paid Ads: How to make the most of a modest budget
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Simon Hicks2025-06-27 15:52:542025-06-27 15:58:43What we learned: Social media strategy in a shifting scholarly landscape
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Simon Hicks2025-04-16 14:40:402025-04-16 14:40:40Reflections from Redux: Collaboration, change, and a whole lot of conversations
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Simon Hicks2025-02-26 17:46:572025-02-26 17:48:12The Potential of Synthetic Responses in Research
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Simon Hicks2024-09-27 11:25:442024-09-30 09:35:20Exploring how priorities for marketing are evolving in the academic and scholarly publishing sector
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Simon Hicks2024-06-19 16:01:352024-06-19 16:11:08Reflections on the SSP conference in Boston
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Simon Hicks2024-06-03 15:14:292024-06-03 15:14:29What are third party cookies? Where are they going? And why?
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Simon Hicks2024-05-15 15:25:212024-05-15 15:48:03Publishing trends: from AI to OA, adapting to change, and planning for the future
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Amelia Jones2024-05-15 15:15:152024-05-15 15:45:57Mental Health Awareness Week: 13-19 May
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ptxf3742024-04-08 16:15:302024-06-14 17:31:59Key tips for marketers starting their AI journey
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ptxf3742024-03-13 11:47:232024-06-14 17:43:17Researcher to Reader – 2024 Wrap Up
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ptxf3742024-03-08 10:30:042024-06-14 17:44:30AI Tools for Productivity
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Amelia Jones2024-02-28 10:49:022024-06-14 17:19:46AI Tools for Content Writers
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Amelia Jones2024-02-19 11:16:272024-06-14 17:28:32AI Tools for Video
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Amelia Jones2024-02-13 09:13:092024-06-14 17:25:09AI Tools for Design
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Amelia Jones2024-02-08 17:07:352024-06-14 17:38:00Unlocking Marketing Potential: Navigating the AI Tool Landscape
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Amelia Jones2024-01-15 08:10:242024-06-14 17:30:29Effective Author-Centric Open Access Marketing in Scholarly Publishing
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Amelia Jones2024-01-09 15:20:462024-06-14 17:33:32Navigating the Complexities of Digital Marketing in China: Leveraging Author-Centric Strategies and the WeChat Ecosystem
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Amelia Jones2023-12-07 11:21:362024-06-14 17:17:21A look back at 2023
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Amelia Jones2023-12-07 10:53:322023-12-07 11:54:01Key takeaways from the B2B Marketing Expo, November 2023
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Amelia Jones2023-11-13 13:20:222024-06-14 17:36:13Blog: Social Media Evolution: Insights and Predictions for 2024
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Amelia Jones2023-10-11 15:32:562023-10-27 14:58:19TFM 2023: Our Highlights!
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Simon Hicks2023-10-03 16:59:572023-10-27 08:37:39Round up from ALPSP 2023
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Simon Hicks2023-09-11 16:00:032023-10-12 13:46:39A look back at #SSP2023
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Simon Hicks2023-09-11 15:30:112023-10-12 13:43:31‘Where are my authors?’ Join us for a SSP author marketing event
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Simon Hicks2023-09-11 15:00:492023-10-12 13:42:23London Book Fair 2023 highlights – Part 2: getting creative
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Simon Hicks2023-09-11 14:30:382023-10-12 13:41:08London Book Fair 2023 highlights – Part 1: trends in publishing
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Simon Hicks2023-09-11 14:00:562023-10-12 13:38:31Brands Need Friends
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Simon Hicks2023-09-11 13:30:482023-10-12 12:42:27The AI revolution is underway: what do you need to know?
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Simon Hicks2023-09-11 13:00:182023-10-12 12:39:25How to Improve Writing Productivity
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Simon Hicks2023-09-11 12:30:022023-10-12 12:37:51How can TBI support your marketing efforts in 2023?
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Simon Hicks2023-09-11 12:00:192023-10-12 12:31:30The Role of Email in 2023
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Simon Hicks2023-09-11 11:30:042023-10-12 12:24:29Moving the dial with impactful marketing in 2023
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Simon Hicks2023-09-11 11:00:382023-10-12 12:13:15Looking ahead to 2023
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Simon Hicks2023-09-11 10:30:032023-10-12 12:11:16Challenges in 2022
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Simon Hicks2023-09-11 10:00:272023-10-12 12:09:25What we’ve delivered in 2022
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Simon Hicks2023-09-11 09:30:472023-10-12 12:08:11TBI 2022 Round Up: Meet the Team!
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Simon Hicks2023-09-11 09:00:332023-10-12 12:05:40A problem shared…
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Simon Hicks2023-09-11 08:30:122023-10-12 12:01:50Insights on the use of audio-visual content by surgeons
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Simon Hicks2023-09-11 08:00:462023-10-12 11:57:05Approaches to member engagement: it’s a two-way street
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Simon Hicks2023-09-11 07:30:452023-10-12 11:55:12Swimming in Blue Oceans: the pursuit of high differentiation at low costTBI is registered in England
Registration No. 5375015
Registered office:
The Old Dairy, 12 Stephen Rd,
Headington, Oxford, OX3 9AY, UK
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