With more than 75 years’ combined experience working exclusively in research communications; the TBI team is drawn from some of the world’s premier global publishers – from Springer Nature through to Wiley and Oxford University Press. Our team is made up of strategists, writers, campaign planners, and digital channel specialists. We bring each of our skills together to work across diverse projects.
Melinda Kenneway
Founder & Chairman
Lynne Miller
Managing Director
Lynne is a hugely experienced senior marketing executive with over 25 years of experience in publishing. She has also worked for the education division of IBM, and as a consultant for the Learning Schools Programme developed by RM plc.
Since joining TBI in 2015 she has overseen the expansion of TBI’s strategic marketing and business development services and led our consulting projects worldwide.
Lynne established herself as a leader in society publishing, and strategic marketing at Wiley, and successfully built high level internal and external partnerships with academics, and commercial bodies both locally and internationally. She is a regular speaker at science and industry events, on a range of topics – from publishing strategy to digital marketing, to membership engagement.
Kelly Henwood
Senior Consultant
Kelly has worked in marketing and publishing for nearly 20 years and specialises in strategy, communications, brand engagement, and evidence-based decision making: across digital, TV, film, and radio.
Kelly joined TBI Communications from Oxford University Press, where she led the Humanities, Social Science and Law Journals Product Marketing team to drive growth through diverse marketing strategies. She also managed society partner relationships and the marketing programme for several leading society journals. Previously, Kelly managed international marketing programmes for both the commercial arm of the University of Oxford and a TV production company.
Kelly is an ALPSP tutor for ‘Effective Social Media for Scholarly Publishers’ and is CIM qualified.
Mithu Lucraft
Senior Consultant
Mithu is a strategic content marketing expert with a passion for business storytelling. She started her marketing career in 2004 at Oxford University Press, before setting up and leading the first PR team at Sage Publishing. At Springer Nature she was responsible for the development and implementation of global marketing strategies for eight years, with a significant focus on open research and open access initiatives including transformative agreements, transformative journals, and the implementation of Nature Portfolio’s OA options. She has led, authored, or co-written more than 15 white papers and industry research reports, as well as speaking on these topics and delivering workshops at international conferences and academic institutions.
Rowan Banham
Marketing Manager
Rowan joined TBI Communications in 2018 after graduating from Oxford Brookes University with a 1st class honours degree in Business and Marketing Management. She has developed extensive market research experience, working with clients on projects to understand researcher attitudes towards industrywide initiatives; to explore member needs and preferences; and to provide insight into how publications are used by various stakeholder groups. Rowan also manages digital marketing including reporting with Google Analytics, and events promotion for publishers and societies.
Amelia Jones
Senior Digital Marketing Executive
Amelia joined TBI Communications in 2019 and holds a 1st class honours degree in Marketing and a Digital Marketing Professional Certificate. Her expertise spans channels including email, organic and paid social media, and Google Ads; planning, implementing and optimising campaigns to help clients increase readership, submissions, and awareness. Amelia is also experienced in campaign reporting and analysis, including Google Analytics and Google Looker Studio. She has a keen eye for design, and enjoys creating compelling visuals for clients on Canva, Adobe Photoshop, and Animoto.
Ella Gunn
Marketing Executive
Ella joined TBI Communications in 2024, having previously worked in the Marketing and Consultancy sector for 2 years. After graduating from the University of Southampton in 2022 with a degree in Politics, she developed her marketing skills in an agency setting to support clients in growing their online presence. With experience leading SEO projects, Ella is keen to bring her expertise and passion for copywriting, email marketing, social media, and design to deliver innovative and effective campaigns for TBI clients.
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