With more than 75 years’ combined experience working exclusively in research communications; the TBI team is drawn from some of the world’s premier global publishers – from Springer Nature through to Wiley and Oxford University Press. Our team is made up of strategists, writers, campaign planners, and digital channel specialists. We bring each of our skills together to work across diverse projects.
Melinda Kenneway
Founder & Chairman
Lynne Miller
Managing Director
Lynne is a hugely experienced senior marketing executive with over 25 years of experience in publishing. She has also worked for the education division of IBM, and as a consultant for the Learning Schools Programme developed by RM plc.
Since joining TBI in 2015 she has overseen the expansion of TBI’s strategic marketing and business development services and led our consulting projects worldwide.
Lynne established herself as a leader in society publishing, and strategic marketing at Wiley, and successfully built high level internal and external partnerships with academics, and commercial bodies both locally and internationally. She is a regular speaker at science and industry events, on a range of topics – from publishing strategy to digital marketing, to membership engagement.
Kelly Henwood
Senior Consultant
Kelly has worked in marketing and publishing for nearly 20 years and specialises in strategy, communications, brand engagement, and evidence-based decision making: across digital, TV, film, and radio.
Kelly joined TBI Communications from Oxford University Press, where she led the Humanities, Social Science and Law Journals Product Marketing team to drive growth through diverse marketing strategies. She also managed society partner relationships and the marketing programme for several leading society journals. Previously, Kelly managed international marketing programmes for both the commercial arm of the University of Oxford and a TV production company.
Kelly is an ALPSP tutor for ‘Effective Social Media for Scholarly Publishers’ and is CIM qualified.
Mithu Lucraft
Senior Consultant
Mithu is a strategic content marketing expert with a passion for business storytelling. She started her marketing career in 2004 at Oxford University Press, before setting up and leading the first PR team at Sage Publishing. At Springer Nature she was responsible for the development and implementation of global marketing strategies for eight years, with a significant focus on open research and open access initiatives including transformative agreements, transformative journals, and the implementation of Nature Portfolio’s OA options. She has led, authored, or co-written more than 15 white papers and industry research reports, as well as speaking on these topics and delivering workshops at international conferences and academic institutions.
Rowan Banham
Marketing Manager
Rowan joined TBI Communications in 2018 after graduating from Oxford Brookes University with a 1st class honours degree in Business and Marketing Management. She has developed extensive market research experience, working with clients on projects to understand researcher attitudes towards industrywide initiatives; to explore member needs and preferences; and to provide insight into how publications are used by various stakeholder groups. Rowan also manages digital marketing including reporting with Google Analytics, and events promotion for publishers and societies.
Anita Neal
Marketing Manager
Anita is an experienced digital marketer with publishing knowledge gained from Wiley and Oxford University Press, where she formed solid partnerships with society clients on their go-to-market journal growth strategies. She specialises in B2C and B2B email campaign planning, implementing and optimising customer journeys, user experience (UX), and value proposition messaging to support clients increase submissions, readership, and awareness. Anita is also experienced in organic and paid social media, reporting and analysis, and demonstrates strong detail in all her campaigns.
Poppy Iles
Marketing Executive
Poppy joined the publishing world in 2022, as a Marketing Executive at a book distribution, marketing, and sales agency for independent publishers. Though she initially planned to pursue a career in editorial, she quickly discovered a passion for campaign implementation. Her experience working on brand-building marketing campaigns and growing organic audiences across social platforms like X, Facebook, and Instagram, makes her skilled in creating visual content. With a degree in English and American Literature and Culture, Poppy brings an understanding of the human impact of language and storytelling to her marketing approach. At TBI, Poppy is excited to continue expanding her skills, bringing creativity and precision to every campaign she helps shape.
Freya Carberry
Marketing Executive
Freya is an experienced digital marketer specialising in paid media campaigns across social platforms and Google Ads for both B2B and B2C clients. She brings a results-driven approach to her work, managing all aspects of campaign execution from setup to performance tracking to ensure objectives are met.
With a degree in English Literature and Creative Writing, and experience working both in-house and at a marketing agency, Freya brings together her strong copywriting background and deep understanding of paid media. This expertise enables her to create campaigns that are both engaging and performance-focused, helping clients achieve their marketing goals.
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