What are third party cookies? Where are they going? And why?

Over recent years, privacy concerns and regulations enacted by governmental bodies and major tech companies such as Google, Apple, and Mozilla are disrupting marketers’ ability to use cookies and track key metrics.

Central to these changes is the phasing out of third-party cookies, particularly in widely used web browsers.

In this video, we explore the concept of third-party cookies, how they work, their importance and the reasons for their decline, along with alternative solutions and future steps.