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For many of our clients, this time of year is busy spent in reviewing and evaluating the previous year, as well as getting busy organising plans for the year ahead. You may have seen the TBI team’s posts in December which looked back on 2022, where we discussed the variety of work we had delivered for clients throughout the year. Key themes for us were collaboration and building community. We were busy with campaign planning, reporting, messaging frameworks, product positioning, market research, and strategy.
With a learning curve or new industry change around each corner, 2022 brought many opportunities to look at priorities. Open access, changing channels, and a growing importance for brand were just a few of the challenges faced over 2022 by our customers and colleagues.
Looking forward into 2023, the team made our own predictions for what the year ahead is likely to bring for societies, publishers, and marketers. Finding that USP and having the ability to define and articulate why your customers should make you their first choice is going to be key. What makes you stand out or sets you apart from competitors? The significance of diversification is also going to be present throughout 2023, and we will be supporting clients through the stages of thinking and planning, to developing and delivering new products, services and income streams. We think the significance of diversification is going to be ever present throughout the year and we will be supporting clients through the stages of thinking and planning, to developing and delivering new products, services and income streams. And thinking about channels, what is next for social media, with the rise of TikTok, and the turbulence of Twitter?
At the end of January, TBI joined Econsultancy’s digital marketing and ecommerce trends briefing, covering the key levers marketers need to be thinking about this year. Within this session, there was much discussion about the key trends and topics for 2023 including investing in brand, knowing your customers, and making time for creativity. We were delighted to see that these themes aligned very much with our thoughts! Incorporating AI and ChatGPT into marketing efforts is going to feature as we venture further into 2023, with its ability to add depth to skills within teams that are trying to spread abilities and knowledge across so many different specialities and activities.
And we should not forget one of the bedrocks of our marketing channels. Are you thinking about and developing your email strategy in 2023? If you aren’t you should be! With people on average receiving over 100 emails per day, the importance of standing out from the rest of the inbox is crucial. TBI attended Force24’s webinar discussing finding a new role for email in 2023. Key takeaways included investing in quality content, 3D segmentation, and the value of aligning email with the wider business. This all feeds into TBIs top tip of understanding your customer, strengthening your brand, and getting your messaging focussed and aligned.
We’d love to hear what’s on your mind for 2023. If you have a project in mind, a problem you need to solve, or you simply need another pair of hands-on deck, please get in touch and we would be happy to discuss how our team can help you.
Ready to catch up? We are happy to jump on a call, or you can find one of the team at Researcher to Reader in London, UKSG in Glasgow, or the London Book Fair. Reach out to the team via linked in or message info@tbicommunications.com
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