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It’s been another exciting week in the world of AI. Google has just released their new AI tool, Bard, and Adobe’s firefly is making waves. OpenAI released GPT-4, the next iteration of their AI model, but it is ChatGPT, the conversational AI tool available for public use, that is making a real stir.
As an AI chatbot, ChatGPT can generate personalised interactions using natural language processing. Many are talking about ChatGPT’s potential to revolutionise the way we approach scholarly publishing. However there are many ethical and practical considerations. Publishers and associations, including COPE, have issued statements and updated policies to ensure that editorial standards, quality control, plagiarism detection, and ethical responsibilities are met.
As a Marketing and Communications agency, although recognising the potential risks, we’re excited about the opportunities that tools incorporating AI can deliver for professionals in our industry.
For example:
- Basic research — start a query and then ask deeper questions to give you an answer that’s more tailored to your question than a Google search.
- First drafts — if you are stuck staring at a blank page, ChatGPT can write something to get over that initial hurdle for you to then iterate and improve.
- Improving your draft — ChatGPT can create content summaries, simplify language, or re-write in whatever style you ask it to. I even asked it to generate another 10 possible headlines for this article!
At TBI, we’re only just beginning to experiment with ChatGPT and other AI tools, and we’re enjoying hearing how others are using AI to improve internal processes. It’s important to keep in mind that AI tools like ChatGPT may not always provide wholly accurate responses, so, fact-checking is key. It’s also worth keeping “NORA” in mind (no one right answer): the better the question we ask these tools, the better the response we get.
If you’re interested in learning more about the impact of AI on the publishing, we’ve compiled some further reading below.
We’d love to hear from you about how you’re using AI tools to power your marketing and communication!
Further reading/listening/viewing:
- Recording from the recent STM GPT-3 and the future of publishing webinar: https://www.stm-assoc.org/events/gpt-3-and-the-future-of-publishing-academia-webinar/?presentations
- The COPE position on AI and authorship can be found here: https://publicationethics.org/cope-position-statements/ai-author
- A discussion amongst academics: Adam Grant’s WorkLife podcast: https://podcasts.apple.com/gb/podcast/worklife-with-adam-grant/id1346314086?i=1000605175562
- What academic research is ChatGPT assessing? https://www.linkedin.com/pulse/what-academic-research-chatgpt-accessing-danny-kingsley/
Other recent news on how publishers have responded to ChatGPT:
- https://www.nature.com/articles/d41586-022-04397-7, https://www.theguardian.com/science/2023/jan/26/science-journals-ban-listing-of-chatgpt-as-co-author-on-papers
- https://www.livemint.com/news/world/elsevier-cambridge-university-press-allow-use-of-chatgpt-for-academic-writing-11679201026288.html
- If you’re interested in wider applications of AI for research publishing, here’s a summary we worked on with Atypon in 2022: https://commonplace.knowledgefutures.org/pub/q24xued8/release/1?readingCollection=6d0221f4
- Upcoming event: The future of scholarly communication in a ChatGPT world: https://charlestonconference.regfox.com/charleston-in-between-2023-ai-in-scholarly-communication
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