“TBI’s work has been extremely valuable in providing data that informs our publishing strategy. We have also completed a deeper data analysis on the market, which, combined with the author survey data from TBI, provides a complete picture to inform our growth plans. The timing of the audit and report is perfect as we plan our marketing for 2024 and are already incorporating the recommendations into our activities.”
“The final report was very comprehensive, and we were able to view the first draft and ask TBI to dig deeper in particular areas that we thought might provide an interesting analysis. This review process was very valuable, and the time taken for this helped to get a better final result. We were very satisfied with the results of our survey to a global membership and conducted in seven languages. TBI managed it perfectly.”
“Working with Lynne Miller and her team at TBI Communications has made such an incredible impact on delivering subject matter expertise through CBRE tone of voice in our thought leadership via insights and blog posts. We recently had a prospective client tell us “You’re creating quite the buzz in the Lab Services industry right now” and I can surely say that TBI played a large hand in that by helping us to build our brand awareness through thought leadership.”
“TBI understood the project aims, planned stages clearly and provided best practice expertise to create a professional online survey with a strong response rate. They worked flexibly and helpfully with internal staff through prompt communications and ensured all internal stakeholders were consulted. The outputs provided were comprehensive according to the original project brief and robust, with additional context and recommendations included.”
“Working with TBI has enabled Cabells to improve its overall offer for two reasons. Firstly, the confidence they gave us about branding due to the thoroughness of their research meant that we could take quick decisions. Secondly, as a result of them being extremely flexible and quick to respond to requests, saw our rebranding exercise move forward very quickly from brief to final changes. As a result, we would not hesitate to recommend them for any branding or market research work.”
“Non-profit publisher Annual Reviews has partnered with TBI for 12 years – at this point, we regard them as an extension of our in-house Marketing team. As a full-service agency, they offer expertise in market research, institutional marketing, public relations, email marketing and social media engagement. Their focus on measurable results helps demonstrate the impact of our MarCom program. Above and beyond that, they provide up-to-the-minute industry insight, improving our business performance.”
“I rely on TBI Communications to extend the capabilities of my in-house team. They have brought a strategic approach and a wide array of skills, including strong writing, to our collaborations on PR, content development, and books marketing.”
“We were seeking an industry consultant who could help us to reimagine our current pricing and product offerings. Lynne Miller and her colleagues at TBI proved to be the perfect partners. Their extensive knowledge of the scholarly publishing ecosystem combined with an approach that is deeply rooted in understanding the client’s needs served us well. The report that TBI delivered has provided us with the data driven analysis needed to advance our internal discussions. My team and I agree that working with TBI was a real pleasure and produced the deliverables we were seeking.”
“TBI recently assisted us with programming and analysing a survey which ultimately had over 7,500 respondents. Their expertise in scholarly communications was invaluable, enabling me to trust them to understand the significance of the results and to distil the survey’s findings and implications for reporting to our wider stakeholder group. They brought the data to life well and presented it beautifully, making it easy for people to digest. I felt proud to pass on the report created by TBI.”
“The Content Innovation team worked with TBI on user research for content innovation in the publishing industry. It was invaluable how our consultant diligently steered user interviews, while leaving enough space for the researchers to come up with their own creative ideas. The research is detailed, thorough, and has helped to generate both innovative ideas and insights for our projects. Our consultant was empathetic and very mindful of time restrictions and works hard to ensure that the research is done in a timely manner. Her summarization was precise, an excellent starting point for a deep dive and it was very helpful in sharing the results with a wider internal group. I fully recommend TBI for any projects, especially in the spaces of innovation, scientific researchers, and publishing.”
“TBI were supportive in helping us to think through the goals of the project and what could be achieved in a fairly short time, and were easy and pleasant to work with throughout. It’s clear that the team involved have a good, broad understanding of the customer’s perspective, meaning that they were able to be pro-active in following up on interesting topics and to provide a useful perspective on what the interviewees said.”
“TBI has been one of our oldest partners in marketing and communications at eLife. They helped us to establish our first strategies for outreach to the scientific community, and over the years they have remained a reliable, ‘go to team’ to help us with everything from email campaigns to our perception surveys, so if you have the opportunity to work with TBI, I would definitely suggest you give it a try!”
“We worked with TBI on a case study / extended testimonial with one of our valued customers and we were very pleased with the result. TBI spent time with us beforehand to understand our organisation and the product, and were able to hone in on the key points from their discussion with our customer. The result was a well-positioned extended testimonial which clearly communicates how access to our product benefits our customer. TBI are professional and a pleasure to work with, and I would be happy to work with them again in the future.”
“We commissioned TBI to conduct an open access feasibility report on our behalf, based upon customer surveys, qualitative interviews and business data analysis. The remit included financial modelling and scenario-building. From the outset, the TBI team provided excellent advice and were extremely responsive throughout the process. We altered the scope of the project mid-way through and they proved highly flexible in dealing with the new requirements – meeting all deadlines, often at short notice. We were extremely happy with the final report which provided rich insights and is very helpful for our decision-making. It was an absolute pleasure working with the TBI team.”
“We worked with TBI to get the marketing activities kicked off for our online education product. We already had a small following of dedicated and enthusiastic users but wanted to grow that and didn’t really know which channels were best. TBI worked with us and members of our community to get feedback on the product and then set up some campaigns, experimenting with different marketing channels. They collected loads of data and could then advise us how best to focus our limited resources for greatest effect going forward. At all times, the team was friendly, helpful, professional and responsive. Thank you!”
“The TBI team were a delight to work with. They led on a marketing campaign for our journals and brought sector-knowledge and insights. They worked seamlessly with our content generators, design team and communications coordinators. This optimised everyone’s skills and talents and was a rewarding and productive experience for all.”
TBI is registered in England
Registration No. 5375015
Registered office:
The Old Dairy, 12 Stephen Rd,
Headington, Oxford, OX3 9AY, UK