Our experienced team has a strong track record in delivering comprehensive market research programmes tailored to societies and publishers of all sizes.
We have worked on various projects that inform and assess branding and messaging strategies, delve into researcher attitudes towards industry wide initiatives, explore member needs and preferences, and shed light on how publications are disseminated and utilised by different stakeholder groups.
Whether you’re looking for help with a simple online survey, or you need a more extensive research programme that involves stakeholder interviews, focus groups, or user observation, TBI can support you.
Our research services cover four key areas: