Marketing Strategy

The research communications industry is experiencing unprecedented change. We can help you understand what your community needs, evaluate what approach is needed, and define marketing and communications strategies that meet your goals.

We have developed strategic marketing plans and brand strategies for many global societies, publishers, and technology companies.

These projects often involve:

  • Understanding strategic objectives

  • Reviewing background research or interviews with internal stakeholders

  • Marketing audit and evaluation of existing activities

  • Defining the market context (audiences, competition, and key market changes)

  • Setting out measurable goals and objectives

  • Developing project plans and messaging frameworks

  • Outlining an actionable marketing plan

View our Case Studies

The American Physical Society
ECS

ECS

American Mathematical Society
British Society for Haematology