CASE STUDY
American Mathematical Society
We worked with American Mathematical Society after a competitive RFP process including 15 vendors, to create a new visual and verbal identity for the entire organisation. We developed a new logo and tagline, with visual and verbal brand identity guidelines. We also made recommendations for simplifying their brand architecture.
As a result of our collaboration, we developed a new visual identity, messaging framework and a tagline that reflected the organisation’s values and personality in line with its strategic vision. With a clear focus on how their strategic vision and values could be conveyed verbally and visually with their new brand platform and guidelines, they were able to transform their presentation of the organisation on their website and rolled out the new identity at their annual meeting.
New logo and tag line:
