Driving Success: TBI’s Strategic Registration Marketing Campaign for an International STEM Federation

In April 2023, TBI partnered with an international STEM federation preparing for its first in-person congress in Europe since the pandemic. With the goal to broaden their reach beyond their core audience, the federation was looking for a partner that could deliver significant results, fast.

TBI started the partnership with a thorough audit of existing data, before creating an extensive marketing plan covering the six months before the Q4 event. TBI dedicated three days each month to execute the plan, using a variety of channels including paid social media, Google Ads, paid advertising, and targeted email campaigns through third-party distribution lists.

TBI collaborated closely with the federation’s team, providing regular reports essential for tracking performance and allowing for ongoing optimisation throughout the campaign period.

TBI’s efforts made a significant impact, including:

• Over 10.5 million impressions
• More than 150,000 link clicks
• Generating 58% of the traffic to the registration page
• Providing 46% of the overall traffic to the conference site during the six-month period
• A 45% engagement rate

By the time the congress took place, registration numbers had exceeded expectations, with over 8,000 attendees.