TBI successfully won a very competitive tender to work with the Electrochemical Society (ECS) on a market research study. The ECS were looking to define their member value proposition, explore their community’s feelings about open access, and they had questions for their membership about a key member benefit – their quarterly magazine.
Through a combination of quantitative and qualitative research we delivered a comprehensive report and strategic recommendations for the ECS leadership.
Following our work together on the research programme we then had the opportunity to work again with the ECS on developing and implementing a member engagement communications plan – promoting their programmes and events across a variety of channels.
When COVID happened, we helped the ECS take the pulse of their community. We wanted to learn how they were adapting to changes in teaching and research. We conducted market research interviews with several members including students and long-time members. We turned these interviews into a blog series: ECS Community Adapts and Advances. These stories gave voice to shared challenges, showcased the inspiring ways members were adapting, staying connected, helping others with professional development, and advancing their research (including front-line COVID-19-related projects).
“With TBI’s assistance and collaboration, The Electrochemical Society launched a campaign sharing our community’s personal and scientific responses to the COVID-19 pandemic. These inspirational articles, based on community interviews, reassure our members that ECS is there to support their personal and professional lives.”
Shannon C. Reed, Director of Community Engagement