CASE STUDY
British Society for Haematology
The British Society for Haematology (BSH) is a professional membership body and registered charity. It was founded in 1960 and currently has over 1,600 members. The Society’s expanding range of services required consolidation within a clear brand framework and following a competitive tender process TBI were selected to work with the BSH.
The BSH wanted to convert the data and intelligence they had gathered from a recent strategic review into the development of a refreshed brand identity, which would enable them to:
- Communicate their vision and strategy with clarity
- Articulate who they are, what they stand for, and what they do, more effectively
- Explain the relationships across their portfolio of services and activities so they reinforce each other
- Engage with their members, and position themselves to appeal to the next generation
Following a review of various BSH research reports and workshops to explore brand ideas, we developed a visual and verbal identity for the Society, including logo designs, strapline, image direction, and tone of voice for their communications.
The BSH now have a strong brand identity which has set them on course to retain and strengthen their position, to persuade a new generation of researchers and clinicians they are relevant and essential, to boost their educational role, and to strengthen multidisciplinary engagement.
