The European Society for Transplantation (ESOT)
ESOT is Europe’s leading society for transplant professionals, and the umbrella organisation under which all transplant activity across Europe is carried out.
ESOT wanted to better understand the reasons why members choose to join and renew their membership of the Society, as well as awareness / use of membership benefits, and overall perceptions of ESOT in order to both increase membership retention and grow their membership base.
We conducted a research programme that included both telephone interviews and an online survey. Insights from the research were used to shape a marketing strategy and plan for the Society which TBI had a role in implementing, and in its first eight months contributed towards a 50% growth in membership as well as a 5% increase in membership retention.