International Monetary Fund (IMF)

TBI conducted end-user research for IMF’s major biannual reports – the World Economic Outlook, Fiscal Monitor, and Global Financial Stability Report – to assess use cases related to print, pdf, and HTML readership, identify the most valuable content from each report, and provide insight into frequency of use, to help shape the ongoing publication strategy for these world-leading financial publications. We designed a print and online survey, analysed responses, conducted interviews with end- users in a variety of contexts, and synthesised the findings into a comprehensive report. The research informed the IMF’s plan to rebrand their flagship publications which have now been redesigned.