Tag Archive: marketing strategy
Here at TBI, it’s important for us to keep up with the latest technology developments in order to advise clients on tools that may help them achieve their goals. That’s why we were very excited to trial SEMrush recently, incorporating it in our day to day SEO and marketing activities!
What is SEMrush? What does it do?
SEMrush, simply, is an analysis tool, dubbed “all-in-one marketing toolkit for digital marketing professionals”.
Keyword research, competitive audits, keyword tracking, social monitoring, and local listing monitoring are just a few of the features available.
Keyword research to inform strategy
Keyword research is extremely important in optimising your website pages to rank higher in both organic and paid search. Being able to see which keywords are driving to a specific domain, as well as the keywords that their competitors are ranking for, is invaluable to our clients, and with this data we’re able to assist in developing a truly competitive strategy.
Social media insights
As we manage social media accounts on behalf of our clients with SEMrush we can easily track the total engagement numbers, our best performing tweets, and any accounts that have mentioned us to boost our social media strategy. Again, data informs strategy and through the insights we are able to retrieve using the tool, we can advise on iterative improvements that deliver higher returns.
We really appreciated the reporting features of SEMrush. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.
Contact us here to find out more about the digital marketing projects we’ve recently undertaken.