The 2015 UKSG conference was held in Glasgow at the end of March. The TBI team held a short talk on “Sales and Marketing hand in hand,” examining how best to align sales and marketing objective and strategies. View the slides here
TBI is happpy to announce the appointment of Lynne Miller as Associate Director, Client Services, reflecting a growth in demand from publishers for outsourced marketing support. Lynne previously held the post of Associate Director, Society Engagement at Wiley.
“Marketing has evolved enormously in recent years,” saidd Lynne. “It can be difficult for smaller, less well-resourced publishers and societies to keep up. What excites me about the role at TBI is being able to bring large publisher strategies and tactics to a much wider range of organizations.”