Liverpool University Press
TBI has considerable experience in working with publishers on tiered pricing projects. Our work has involved:
- Auditing their existing customer base
- Customer data analysis and cleaning
- Revenue modelling and forecasting
- Communicating pricing changes to customers
“Liverpool University Press implemented a tiered pricing structure in response to the increased demand from our customers for online access and to ensure as many types of institution as possible – with a variety of sizes, budgets and specialties – were given the opportunity to access the research we publish.
TBI conducted an impressively in-depth analysis of our customer data and using a variety of detailed criteria, assigned each customer a tier, ranging from 1-5.
Overall our tiered pricing structure has been positively received – it is widely understood to be a fair and inclusive system.”
Jennie Collinson, Head of Sales, Liverpool University Press