Liverpool University Press

TBI has considerable experience in working with publishers on tiered pricing projects. Our work has involved:

• Auditing their existing customer base
• Customer data analysis and cleaning
• Revenue modelling and forecasting
• Communicating pricing changes to customers

“Liverpool University Press implemented a tiered pricing structure in response to the increased demand from our customers for online access and to ensure as many types of institution as possible – with a variety of sizes, budgets and specialties – were given the opportunity to access the research we publish.

TBI conducted an impressively in-depth analysis of our customer data and using a variety of detailed criteria, assigned each customer a tier, ranging from 1-5.

Overall our tiered pricing structure has been positively received – it is widely understood to be a fair and inclusive system.”

Jennie Collinson, Head of Sales, Liverpool University Press