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Client 1: The Electrochemical Society
The society had to cancel their North American May meeting. At the same time they needed to begin promoting their global quadrennial meeting in October. Held jointly with two international societies, the planned location has a two-week quarantine for visitors. Despite the challenges, promotion of the Fall meeting was effective. Abstract submissions are on track and they are adapting their communications to convey that the meeting format may change, but they will find ways to bring the community together.
We helped them take the pulse of the community. We wanted to learn how they were adapting to changes in teaching and research. We conducted market research interviews with several members including students and long-time members. The association’s leaders are learning first-hand how members are adapting and what they seek from their “professional home.”
We turned these interviews into a blog series: ECS Community Adapts and Advances. These stories give voice to shared challenges, to showcase the inspiring ways members are adapting, staying connected, helping others with professional development, and advancing their research (including front-line COVID-19-related projects).
“With TBI’s assistance and collaboration, The Electrochemical Society launched a campaign sharing our community’s personal and scientific responses to the COVID-19 pandemic. Our goal is to share our global members’ common experiences in this time of isolation, and highlight our community’s resilience and adaptability. These inspirational articles, based on community interviews, reassure our members that ECS is there to support their personal and professional lives.” – Shannon C. Reed, Director of Community Engagement
Client 2: International NGO
The crisis communications team reached out to us early in March. They are facing dramatically increased workloads across their global organization and wanted to assess the impact on their workforce. TBI helped them create their first Employee Pulse Survey, turning around a question bank the same morning the organization reached out to us. Within days, the crisis communications team learned that work-life balance was the top concern. By listening, the communications team and leadership team were able to prioritize their communications and demonstrate a culture of concern for those on the front lines in their responses.
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