Categories for News
At this year’s UKSG in Glasgow, TBI Communications will be holding a workshop on marketing personas. You may wonder: why are we doing this, and how does it affect you? David Porter, the newest member of our team, discusses in his blog post.
Generation X is now – and publishers and technology providers must deliver new products faster, writes Anne Stone of TBI communications in Research Information.
The full article, based on TBI’s presentation at the 2017 UKSG Conference, can be read here online.
The role of publisher as gatekeeper – selecting, improving and disseminating content – is gradually being eroded. What are the services that publishers should focus on to maintain their role as critical mediators between authors and readers, and how are these best developed and delivered? In TBI’s Lynne Miller’s presentation at the recent ALPSP conference, she applies the marketing discipline of “satisfying customer needs, profitably” to address the question of how publishers can stay relevant, and helping them make decisions about what they need to do, and importantly what not to do.
Are we doing what’s best for our members?
This thought is never far from the mind of society staff the world over, particularly as associations struggle with recruitment and retention of new members.
Research is an important tool in addressing this question; it provides your members with the opportunity to feed back into your offerings, and for your organization to ensure that you’re demonstrating the maximum value for members’ investment.
There are some key points to bear in mind when approaching any market research project: (more…)
Online access to journals continues to grow significantly, and many presses have seen an associated decline in full-priced print subscriptions, and therefore their revenues.
In situations such as these, tiered pricing can be of great benefit, particularly for publishers with a small- to medium-sized journals program and a diverse customer base. Adjusting your subscription prices in line with each customer’s size and academic profile can help arrest this decline, and in fact result in a more even field for institutions of different sizes and academic remits – scaling prices based on institution size and scope means that a small technical college would pay less than an Ivy League institution with a large research program, while ensuring access to the same high-quality content for their community of readers. (more…)
The 2016 UKSG conference was held in Bournemouth in April. The TBI team held a short workshop on examining how marketing automation can support your sales process from lead generation and nurture to post-sale onboarding.
If you would like to receive details from our workshop, please contact us.
TBI expands global outsourced marketing support for publishers and societies with key new appointment in North America
TBI Communications today announced the appointment of Anne T. Stone as Senior Manager, Client Services in North America. Anne previously held the post of Senior Marketing Manager at Wiley, delivering marketing strategy, channel and content marketing to a range of prestigious society publishers.
Read the full press release here
Read TBI’s Lynne Miller’s article “An academic approach to sales and marketing in publishing,” recently published in Research Information. The article, based on our popular presentation at UKSG, looks at sales and marketing functions working together hand-in-hand.
Read the full article for free here
Melinda Kenneway has been appointed to the Editorial Board of Learned Publishing, the journal of the ALPSP. “I’ve had several articles published in Learned Publishing over the years,” said Melinda, “so I’m pleased to now have the opportunity to work to shape the future of this important publication.”
TBI’s Lynne Miller (left) participated in a panel at the London Book Fair: Turning Scholarly Research into Content Marketing Gold.
The session was live-tweeted by ALPSP – a Storify stream of the presentation’s key points can be found here.