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TBI Communications’ Marketing Manager, Amy Card, and Marketing Assistant, Rowan Banham recently attended the Technology for Marketing trade show held at Olympia London. The show is aimed at business leaders looking for large-scale marketing solutions for their enterprise.
A busy program of seminars throughout the day offered many insights into the latest trends in customer engagement, advertising technology and content marketing strategy.
Danielle Woolley, Head of Customer Success at Adestra, confirmed our understanding based on results delivered for clients that, though there is a tendency to favour the latest new technologies, email continues to deliver the highest return on investment when compared with other marketing channels. Dani stressed the importance of keeping the focus on the customer when building an email marketing strategy; in order to add enough value to make them want to engage, email marketers need to understand where the customer is in the life cycle and personalise the message accordingly.
A large proportion of seminars at the event focussed on marketing innovation and content marketing strategies. David Coombs, Head of Strategy and Planning at Cheil, presented some eye-opening findings about changes to the SEO landscape as more consumers adopt voice search through AI such as Amazon Alexa and Google Assistant. Using these AI devices in a more conversational, human way has changed the way consumers search, adapting keywords to fit the conversational tone of voice search. Marketers will therefore have to adapt their content strategy to be discoverable using this new search method, and will have to develop strategies to optimise their searchability.
Rowan and Amy also took the time to speak with numerous vendors in order to stay up to date on the variety of solutions available to our clients. At TBI Communications we regularly offer strategic consultancy and work to help our clients understand what may be the best software solution for their particular needs. Please contact us to find out more.
Live tweets from the event can be found at:
We’re looking forward to catching up with our friends and colleagues at Frankfurt Book Fair in a couple of weeks time. Contact Lynne Miller to book a meeting about our services and discuss how we can help you meet your business needs.
We are very excited to be attending this year’s ALPSP conference and awards ceremony in Windsor! As always, the program looks set to deliver very interesting discussions and we are really looking forward to catching up with our partners in the industry. Contact Lynne Miller or Eli Markovska to book a meeting about our services and discuss how we can help you meet your business needs.
An engaged membership is essential in securing a society’s position in the future, but how do you develop an effective engagement strategy?
Based on a recent presentation at the Society Street Conference last month, Lynne Miller talks about the importance of developing an emotional connection with your members, to drive engagement.
TBI attending the ALPSP Seminar ‘The Power of Partnership and Collaboration in the Publishing Industry’
Eli Markovska, Senior Manager Client Services, UK and Europe, is attending the ALPSP seminar ‘The Power of Partnership and Collaboration in the Publishing Industry’ on Thursday 12th July 2018, and will be happy to discuss how we can work together to reach your goals. Contact Eli at email@example.com.
TBI’s Anne Stone has recently published a guest post on the Society for Scholarly Publishing’s blog, the Scholarly Kitchen: GDPR Day Is Here – What Happens Next?
Read the article for free to discover the ongoing impact of GDPR on the scholarly publishing landscape.
At this year’s UKSG in Glasgow, TBI Communications will be holding a workshop on marketing personas. You may wonder: why are we doing this, and how does it affect you? David Porter, the newest member of our team, discusses in his blog post.
Generation X is now – and publishers and technology providers must deliver new products faster, writes Anne Stone of TBI communications in Research Information.
The full article, based on TBI’s presentation at the 2017 UKSG Conference, can be read here online.
The role of publisher as gatekeeper – selecting, improving and disseminating content – is gradually being eroded. What are the services that publishers should focus on to maintain their role as critical mediators between authors and readers, and how are these best developed and delivered? In TBI’s Lynne Miller’s presentation at the recent ALPSP conference, she applies the marketing discipline of “satisfying customer needs, profitably” to address the question of how publishers can stay relevant, and helping them make decisions about what they need to do, and importantly what not to do.