Getting your customer data to work harder
April 1, 2014 8:51 am Leave your thoughtsGetting closer to your audience is something that every marketer should be passionate about, and one aspect of this is... Read more
Author Archives for David Armstrong
Getting the most out of social media – Twitter
September 6, 2013 10:00 am Leave your thoughtsIn my last post, I looked at ways to help update your Facebook strategy to better connect with your customers... Read more
Getting the most out of social media – Facebook
June 28, 2013 11:03 am Leave your thoughtsSocial media is still a relatively young technology in the context of scholarly communications, with many organisations still trying to... Read more
Information on the go – the move to mobile
May 30, 2013 9:05 am Leave your thoughtsThe concept of the web in your pocket is far from a new one – WAP and iMode have been... Read more
What gamification means for your audience
May 1, 2013 10:30 am Leave your thoughtsIncreasing audience engagement is a perennial challenge for societies and publishers. An invested audience is more likely to cite a... Read more