TBI were contracted in 2020 by the American Institute of Physics Publishing (AIP) to develop a strategy and tactical marketing programme for the launch of a new digital book collection, aimed at physics educators.
We developed a strategy to drive awareness and generate leads, and produced a detailed calendar of tactical activities, which AIPP then contracted TBI to deliver.
The tactical plan covered a broad multi-channel programme of activities, including email marketing (in-house and third party); social media (paid and organic); advertising; PPC; and web banners. TBI also produced institutional-facing resources including an animated video.
To provide clear understanding of the ROI of the project, we shared detailed quarterly reports with AIP, showing the direct relationship of our marketing efforts to the goals of the programme.
“I rely on TBI Communications to extend the capabilities of my in-house team. They have brought a strategic approach and a wide array of skills, including strong writing, to our collaborations on PR, content development, and books marketing.”
Sara Girard, Director, Marketing and Communications, AIP Publishing