TBI expands its capabilities in content and brand marketing strategies
Mithu is a strategic content marketing expert with a passion for business storytelling. She started her marketing career in 2004 at Oxford University Press, before setting up and leading the first PR team at Sage Publishing. At Springer Nature she was responsible for the development and implementation of global marketing strategies for eight years, with a significant focus on open research and open access initiatives including transformative agreements, transformative journals and the implementation of Nature Portfolio’s OA options. She has led, authored or co-written more than 15 white papers and industry research reports, as well as speaking on these topics and delivering workshops at international conferences and academic institutions.
“We’re delighted to have Mithu join the TBI team,” said Lynne Miller, Managing Director, adding: “There is a growing consciousness in our industry of the power of storytelling, and in clearly articulating the value and vision of a company to its customers. Our clients want to place customer needs front and centre in their marketing; brand and content marketing can deliver stronger and better customer connections and we’re delighted to be able to offer this in our services.”