TBI expands its product development and community engagement services with new appointment
TBI Communications – a leading provider of business development and marketing services, announces the appointment of Tracy Gardner as Senior Consultant – Product Development and Community Engagement.
As part of TBI’s expansion, Tracy has been appointed to provide support to TBI’s growing client base of publishing and society clients.
Lynne Miller, Managing Director of TBI said “This important new role demonstrates our commitment to supporting our clients in shaping new strategies to evolve their products and services following the global pandemic. Tracy brings a wealth of strategic marketing experience to TBI and has a thorough understanding of the pressures academic societies and other organisations working within the research communications space currently face. We are delighted to have her on the team.”
Tracy joins from Renew Consultants and has an extensive track record of consulting with a wide array of publishers, societies, and technology services. She was also co-founder of Society Street – an initiative designed to bring together leaders and future leaders of learned societies and associations to provide a forum to explore the challenges they face.
“I’m excited to join TBI and I look forward to helping our clients as they develop new ways of meeting the needs of their global communities. The last few years have been extremely challenging, particularly for academic societies, but there are many opportunities out there for them to explore.”