TBI Digital Marketing Assistant Job Description

Salary: In the region of £20,000

Location: TBI Communications, 4 Fenlock Court, Long Hanborough, OX29 8LN


TBI is a strategic marketing and communications agency working with academic publishers, libraries, and societies to help them identify and meet their potential through the development and delivery of effective marketing strategies and campaigns.

As a core member of the TBI team, you’ll implement and report on digital marketing activities for the company and our clients. Key responsibilities include:

  • Creating effective and imaginative digital marketing campaigns for clients – setting objectives, preparing copy, and implementing the campaign though appropriate channels
  • Monitoring the success of campaigns and implementing changes if required
  • Preparing client-ready reports on the results of digital marketing activities
  • Copywriting articles and landing pages that incorporate target keywords for SEO
  • Developing and enacting a social media strategy for TBI Communications
  • Build social media audiences for TBI and clients as required
  • Manage and prepare copy for TBI email campaigns
  • Maintain the TBI email campaign platform
  • Monitor the digital marketing landscape and keep the wider TBI team informed of any significant developments
  • Assisting with other projects, such as market research data analysis or transcription, where required

Personal qualities

  • A passion for all things related to digital marketing
  • Ability to deliver work on-spec and to schedule
  • A logical, analytical approach to campaign assessment
  • A desire to grow your skills and experience
  • Rigorous attention to detail

Required skills and experience

  • A qualification in marketing
  • Strong verbal and written communication skills
  • Ability to write captivating and persuasive marketing copy for various specialist audiences while considering SEO best practices
  • Previous experience in digital marketing and / or analytics
  • Good working knowledge of Microsoft Office programs


  • An interest in, or experience of, statistical analysis
  • Experience with marketing automation systems
  • Previous experience running PPC and / or paid social media campaigns
  • Experience with Adobe Photoshop or similar graphics packages