Recent Projects
Awareness, Brand Development, Product Launches
- Online advertising campaign for award-winning new science magazine
- Campaign plan for new journal launch for leading European medical society
- Competitive positioning, brand concept development, messaging platform for new product launch by platform provider
- Publicity support for start-up organizations (copy-writing; Ghost writing for senior leadership team with placements in trade publications and corporate blog)
Readership Campaigns
- Integrated email/social media campaigns (Twitter, Facebook, LinkedIn) to drive usage of Review Journals – copywriting, social media implementation, reporting
- Topic and article research (Impact Vizor, Web of Science) to support successful readership/engagement email campaigns
Product Strategy/ Customer Insights/Market Research
- Competitive analysis, quantitative and qualitative market research to inform publication strategy/product development
- Membership satisfaction research to inform program and communication development for world-recognized international scientific and professional societies
- Persona development for membership organization based on customer insights research
- Market research regarding new pricing models for textbook affordability and student engagement for global technology solutions provider
- Website analysis for launch in Asia market
