Recent Projects

Awareness, Brand Development, Product Launches

  • Online advertising campaign for award-winning new science magazine
  • Campaign plan for new journal launch for leading European medical society
  • Competitive positioning, brand concept development, messaging platform for new product launch by platform provider
  • Publicity support for start-up organizations (copy-writing; Ghost writing for senior leadership team with placements in trade publications and corporate blog)

Readership Campaigns

  • Integrated email/social media campaigns (Twitter, Facebook, LinkedIn) to drive usage of Review Journals – copywriting, social media implementation, reporting
  • Topic and article research (Impact Vizor, Web of Science) to support successful readership/engagement email campaigns

Product Strategy/ Customer Insights/Market Research

  • Competitive analysis, quantitative and qualitative market research to inform publication strategy/product development
  • Membership satisfaction research to inform program and communication development for world-recognized international scientific and professional societies
  • Persona development for membership organization based on customer insights research
  • Market research regarding new pricing models for textbook affordability and student engagement for global technology solutions provider
  • Website analysis for launch in Asia market