Swimming in Blue Oceans: the pursuit of high differentiation at low cost
The role of publisher as gatekeeper – selecting, improving and disseminating content – is gradually being eroded. What are the services that publishers should focus on to maintain their role as critical mediators between authors and readers, and how are these best developed and delivered? In TBI’s Lynne Miller’s presentation at the recent ALPSP conference, she applies the marketing discipline of “satisfying customer needs, profitably” to address the question of how publishers can stay relevant, and helping them make decisions about what they need to do, and importantly what not to do.
Read the article based on her presentation