Online access to journals continues to grow significantly, and many presses have seen an associated decline in full-priced print subscriptions, and therefore their revenues.
In situations such as these, tiered pricing can be of great benefit, particularly for publishers with a small- to medium-sized journals program and a diverse customer base. Adjusting your subscription prices in line with each customer’s size and academic profile can help arrest this decline, and in fact result in a more even field for institutions of different sizes and academic remits – scaling prices based on institution size and scope means that a small technical college would pay less than an Ivy League institution with a large research program, while ensuring access to the same high-quality content for their community of readers. (more…)
The 2016 UKSG conference was held in Bournemouth in April. The TBI team held a short workshop on examining how marketing automation can support your sales process from lead generation and nurture to post-sale onboarding.
If you would like to receive details from our workshop, please contact Becca Hare.
TBI expands global outsourced marketing support for publishers and societies with key new appointment in North America
TBI Communications today announced the appointment of Anne T. Stone as Senior Manager, Client Services in North America. Anne previously held the post of Senior Marketing Manager at Wiley, delivering marketing strategy, channel and content marketing to a range of prestigious society publishers.
Read the full press release here
Read TBI’s Lynne Miller’s article “An academic approach to sales and marketing in publishing,” recently published in Research Information. The article, based on our popular presentation at UKSG, looks at sales and marketing functions working together hand-in-hand.
Read the full article for free here
Melinda Kenneway has been appointed to the Editorial Board of Learned Publishing, the journal of the ALPSP. “I’ve had several articles published in Learned Publishing over the years,” said Melinda, “so I’m pleased to now have the opportunity to work to shape the future of this important publication.”
TBI’s Lynne Miller (left) participated in a panel at the London Book Fair: Turning Scholarly Research into Content Marketing Gold.
The session was live-tweeted by ALPSP – a Storify stream of the presentation’s key points can be found here.
The 2015 UKSG conference was held in Glasgow at the end of March. The TBI team held a short talk on “Sales and Marketing hand in hand,” examining how best to align sales and marketing objective and strategies. View the slides here
TBI is happpy to announce the appointment of Lynne Miller as Associate Director, Client Services, reflecting a growth in demand from publishers for outsourced marketing support. Lynne previously held the post of Associate Director, Society Engagement at Wiley.
“Marketing has evolved enormously in recent years,” saidd Lynne. “It can be difficult for smaller, less well-resourced publishers and societies to keep up. What excites me about the role at TBI is being able to bring large publisher strategies and tactics to a much wider range of organizations.”