TBI is delighted to announce the appointment of Eli Markovska as Senior Manager Client Services – for UK and Europe. At TBI, Eli will draw on her experience of helping publishers reach their goals through market intelligence, brand and product development, and campaign planning. Read the full release here.
An engaged membership is essential in securing a society’s position in the future, but how do you develop an effective engagement strategy?
Based on a recent presentation at the Society Street Conference last month, Lynne Miller talks about the importance of developing an emotional connection with your members, to drive engagement.
TBI attending the ALPSP Seminar ‘The Power of Partnership and Collaboration in the Publishing Industry’
Eli Markovska, Senior Manager Client Services, UK and Europe, is attending the ALPSP seminar ‘The Power of Partnership and Collaboration in the Publishing Industry’ on Thursday 12th July 2018, and will be happy to discuss how we can work together to reach your goals. Contact Eli at firstname.lastname@example.org.
TBI’s Anne Stone has recently published a guest post on the Society for Scholarly Publishing’s blog, the Scholarly Kitchen: GDPR Day Is Here – What Happens Next?
Read the article for free to discover the ongoing impact of GDPR on the scholarly publishing landscape.
At this year’s UKSG in Glasgow, TBI Communications will be holding a workshop on marketing personas. You may wonder: why are we doing this, and how does it affect you? David Porter, the newest member of our team, discusses in his blog post.
Generation X is now – and publishers and technology providers must deliver new products faster, writes Anne Stone of TBI communications in Research Information.
The full article, based on TBI’s presentation at the 2017 UKSG Conference, can be read here online.
The team at TBI Communications has recently grown further with the addition of Amy Card, who joins following several years at Taylor & Francis working across the journals sales and marketing divisions.
Read the full press release here.
The role of publisher as gatekeeper – selecting, improving and disseminating content – is gradually being eroded. What are the services that publishers should focus on to maintain their role as critical mediators between authors and readers, and how are these best developed and delivered? In TBI’s Lynne Miller’s presentation at the recent ALPSP conference, she applies the marketing discipline of “satisfying customer needs, profitably” to address the question of how publishers can stay relevant, and helping them make decisions about what they need to do, and importantly what not to do.
Are we doing what’s best for our members?
This thought is never far from the mind of society staff the world over, particularly as associations struggle with recruitment and retention of new members.
Research is an important tool in addressing this question; it provides your members with the opportunity to feed back into your offerings, and for your organization to ensure that you’re demonstrating the maximum value for members’ investment.
There are some key points to bear in mind when approaching any market research project: (more…)
Online access to journals continues to grow significantly, and many presses have seen an associated decline in full-priced print subscriptions, and therefore their revenues.
In situations such as these, tiered pricing can be of great benefit, particularly for publishers with a small- to medium-sized journals program and a diverse customer base. Adjusting your subscription prices in line with each customer’s size and academic profile can help arrest this decline, and in fact result in a more even field for institutions of different sizes and academic remits – scaling prices based on institution size and scope means that a small technical college would pay less than an Ivy League institution with a large research program, while ensuring access to the same high-quality content for their community of readers. (more…)