News

  • Amy Card joins TBI Communications as Marketing Manager

    The team at TBI Communications has recently grown further with the addition of Amy Card, who joins following several years at Taylor & Francis working across the journals sales and marketing divisions.

    Read the full press release here.

  • TBI at UKSG

    TBI is hosting a lunchtime session at the 2017 UKSG conference. Join us for lunch and learn from insights on how marketing can advance UX thinking for better results.

    To let us know you’d like to attend please get in touch.

  • Growth at TBI Communications

    TBI Communications is delighted to welcome Jane Wiejak to the team.

    Jane joins TBI as Senior Manager, Client Services, in the UK office. She brings a wealth of valuable experience from roles held at Oxford University Press.

    Read the full press release here.

  • Join our team – Marketing Manager Vacancy

    TBI is looking to appoint a new Marketing Manager to join our team. Email your CV and covering letter to Lynne Miller, Managing Director, by Monday 13th March.

    Full details about the role are available here.

  • Swimming in Blue Oceans: the pursuit of high differentiation at low cost

    The role of publisher as gatekeeper – selecting, improving and disseminating content – is gradually being eroded.  What are the services that publishers should focus on to maintain their role as critical mediators between authors and readers, and how are these best developed and delivered?  In TBI’s Lynne Miller’s presentation at the recent ALPSP conference, she applies the marketing discipline of “satisfying customer needs, profitably” to address the question of how publishers can stay relevant, and helping them make decisions about what they need to do, and importantly what not to do.

    Read the article based on her presentation

  • TBI’s Lynne Miller will be attending the Frankfurt Book Fair

    TBI’s Lynne Miller will be at the Frankfurt Book Fair in October.

    If you’re planning to be there and would like to meet with her, please get in touch.

  • Membership research: harnessing insight from your society members

    Are we doing what’s best for our members?

    This thought is never far from the mind of society staff the world over, particularly as associations struggle with recruitment and retention of new members.

    Research is an important tool in addressing this question; it provides your members with the opportunity to feed back into your offerings, and for your organization to ensure that you’re demonstrating the maximum value for members’ investment.

    There are some key points to bear in mind when approaching any market research project: (more…)

  • Tiered pricing – an equitable approach for ensuring journal program revenues

    Online access to journals continues to grow significantly, and many presses have seen an associated decline in full-priced print subscriptions, and therefore their revenues.

    In situations such as these, tiered pricing can be of great benefit, particularly for publishers with a small- to medium-sized journals program and a diverse customer base. Adjusting your subscription prices in line with each customer’s size and academic profile can help arrest this decline, and in fact result in a more even field for institutions of different sizes and academic remits – scaling prices based on institution size and scope means that a small technical college would pay less than an Ivy League institution with a large research program, while ensuring access to the same high-quality content for their community of readers. (more…)

  • TBI recruiting summer interns

    Are you considering pursuing a career in marketing or academic publishing? TBI Communications are seeking interns for a 2-week period, of either Monday 8th August to Friday 26th August or Monday 29th August to Friday 9th September.

    Full details of the position and person specification are available here.

    Interested? Email your CV and a cover letter to Rebecca Hare at Rebecca.hare@tbicommunications.com by Friday 15th July.

  • Further growth at TBI Communications

    TBI Communications is delighted to welcome Laura Brant to their growing team.

    Laura joins TBI as Senior Marketing and Communications Manager in their UK office. She brings a range of valuable experience from past roles at Taylor & Francis and Sparsholt College.

    Read the full press release here.