Generation X is now – and publishers and technology providers must deliver new products faster, writes Anne Stone of TBI communications in Research Information.
The full article, based on TBI’s presentation at the 2017 UKSG Conference, can be read here online.
Are you considering a career in marketing or academic publishing? We are looking for enthusiastic, proactive, and creative types to join our team over the summer and help us with a whole range of different projects.
For more details about what an internship at TBI Communications would involve, click here.
Interested? Email your CV and covering letter to Jane Wiejak.
The team at TBI Communications has recently grown further with the addition of Amy Card, who joins following several years at Taylor & Francis working across the journals sales and marketing divisions.
Read the full press release here.
TBI is hosting a lunchtime session at the 2017 UKSG conference. Join us for lunch and learn from insights on how marketing can advance UX thinking for better results.
To let us know you’d like to attend please get in touch.
TBI Communications is delighted to welcome Jane Wiejak to the team.
Jane joins TBI as Senior Manager, Client Services, in the UK office. She brings a wealth of valuable experience from roles held at Oxford University Press.
Read the full press release here.
TBI is looking to appoint a new Marketing Manager to join our team. Email your CV and covering letter to Lynne Miller, Managing Director, by Monday 13th March.
Full details about the role are available here.
The role of publisher as gatekeeper – selecting, improving and disseminating content – is gradually being eroded. What are the services that publishers should focus on to maintain their role as critical mediators between authors and readers, and how are these best developed and delivered? In TBI’s Lynne Miller’s presentation at the recent ALPSP conference, she applies the marketing discipline of “satisfying customer needs, profitably” to address the question of how publishers can stay relevant, and helping them make decisions about what they need to do, and importantly what not to do.
TBI’s Lynne Miller will be at the Frankfurt Book Fair in October.
If you’re planning to be there and would like to meet with her, please get in touch.
Are we doing what’s best for our members?
This thought is never far from the mind of society staff the world over, particularly as associations struggle with recruitment and retention of new members.
Research is an important tool in addressing this question; it provides your members with the opportunity to feed back into your offerings, and for your organization to ensure that you’re demonstrating the maximum value for members’ investment.
There are some key points to bear in mind when approaching any market research project: (more…)
Online access to journals continues to grow significantly, and many presses have seen an associated decline in full-priced print subscriptions, and therefore their revenues.
In situations such as these, tiered pricing can be of great benefit, particularly for publishers with a small- to medium-sized journals program and a diverse customer base. Adjusting your subscription prices in line with each customer’s size and academic profile can help arrest this decline, and in fact result in a more even field for institutions of different sizes and academic remits – scaling prices based on institution size and scope means that a small technical college would pay less than an Ivy League institution with a large research program, while ensuring access to the same high-quality content for their community of readers. (more…)